FP RunwayArchive / Business
The systems behind the image.
Clear-eyed analysis of the people, power and economics shaping the fashion industry.

Business
The Business of a Longer Life
The fashion industry has traditionally measured success through movement: new collections, new deliveries, new images and new reasons to enter a store. But a different commercial…

Business
Who Owns the Fashion Image?
Fashion has always sold more than clothes. It has sold an image of how clothes might move through the world. For most of the modern industry, that image was controlled by a…

Business
The New Luxury Is Infrastructure
Luxury fashion has spent decades teaching the audience to look at the surface. The cut of a jacket, the finish of a handbag, the light in a campaign image: these are the visible…